Courses
ENGR 4300: Entrepreneurial Product Development Engineering
Many of America’s leading new technology companies were started by college students in their late teens and early 20s. From Google to Facebook, Dell to HP, Oracle to Paypal or Microsoft to Apple. Learn how and why this happened and build your entrepreneurial/intrapreneurial mindset and skillset so you can change the world.
Course features
- Entrepreneurial mindset and skillsets for technical college startups
- Intrapreneurial and entrepreneurial speakers from industry
- Using Voice of the Customer (VOC) and House of Quality (HOQ) to focused design
- Competitive analysis, listening to customers, and designing for market gaps
- Launching discontinuous innovations, which define new value propositions
- Designing products to support brand identity
- Prototype development practices and strategies
- Pitching and selling yourself, your products, and your brand
- Financial, legal, and corporate models for technical startups
- Engineering students are teamed with New Product Marketing (MKT 4580) students to jointly create a new product and company
Eligibility
Junior or senior engineering students
Instructor
Dave Sly (ENGR 4300)
Teaching professor, serial entrepreneur, and director of Start Something in the College of Engineering
Supported by
Gwen Friedow (MKT 4580)
Experienced brand and marketing strategist for some of America’s largest name brands
Course offered
Spring and Fall Semesters
Tue/Thurs 12:40-1:55 p.m.
Learn more
Contact Dave Sly at davesly@iastate.edu with any questions.
Entrepreneurial Studies minor
Entrepreneurial Studies is an interdisciplinary program that provides opportunities to students to learn about entrepreneurship – the process of creating value through recognizing and developing opportunities. It serves to complement the student’s major area of study, in any college, by offering a means of putting theory and science into practice. Engineering students are encouraged to take IE 4300 and 4340 as part of their requirement to achieve this University-wide Minor in Entrepreneurship.
Graduate
ENGR/ ENTSP 6250: Deep Tech Venture Creation
Turn cutting-edge research into real-world ventures
In labs across Iowa State University, researchers are developing breakthroughs with the potential to change the world.
Learn how to transform those innovations into scalable businesses in a high-impact, team-based setting:
- Collaborate with Ph.D. students in STEM fields and MBA and master’s of entrepreneurship students
- Evaluate market opportunities
- Assess technical feasibility
- Develop comprehensive commercialization strategies
- Sharpen presentation skills and prepare for future funding opportunities
Eligibility
Any master’s or Ph.D. student working with technology that they think has commercial potential. Preference given to students 1-2 years from graduation.
Course offered
Spring semesters
Instructors
Nigel Reuel
Associate professor of chemical and biological engineering
College of Engineering professor in charge of deep technology venture creation
Michael Howard
Professor of management and entrepreneurship
Ivy College of Business
Learn more
Contact Nigel Reuel at reuel@iastate.edu with any questions.
Entrepreneurship and Innovation graduate certificate
Online or on campus in Ames.
The graduate certificate in entrepreneurship and innovation focuses on strategies and resources for launching new ventures. These include:
- Core concepts for new venture development
- How to position new ventures and innovations
- How to secure financing, investors and customers
- Marketing and growth strategy
- How to address risk and market volatility
- Legal requirements and recommendations for new ventures
If you’re interested in learning more, please contact busgrad@iastate.edu.